About Lair

Welcome to the Collective @LAIR. We are a family of passionate visual storytellers driven by a love of the craft of filmmaking. Our talented roster of multimedia creatives who live by the motto ‘the story comes first’. We are screen and ratio agnostic and thrilled because we get to ‘play’ for a living. So let’s make cool, fun work together.

Rhi Bergado

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An empathic storyteller with an unapologetically bold sense of style and musicality. They embrace both authenticity and intersectionality and strive to open doors and windows for everyone to see the beauty of human connection.

Rhi Bergado (they/them & she/her) is a first-generation Filipinx American director and filmmaker who works in the beauty, fashion, and music space. Rhi seeks every opportunity to actively speak on identity and media culture. From on-stage storytelling to activism and Twitch DJ streams, Rhi has always used their voice to represent their intersectional identity. Rhi has led productions and teams for internal agencies including Disney Parks and Resorts, Lionsgate, and L’Oreal with talent including Lizzo, Gwen Stefani, Nicole Richie, Troy Sivan, Shangela, and K-pop star CL. Now as a freelance director Rhi works as a creative lead on campaigns for various brands including TOMS, MTV, VH1, BMW, Hyundai, Nestle, L’Oreal, HBO, Disney, Kohler, Extra Gum, and Condé Nast.

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